Data Driven Associates
Operations and ERP advisory for IVD and medical device manufacturers

Get your diagnostics operation ready for launch, scale-up, or a deal.

Independent operations advisory for IVD and medical device companies: readiness assessments, Sales & Operations Planning (S&OP), master data, and M&A diligence, delivered hands-on by a practitioner with 21+ years inside the industry.

Where value leaks
01HQ functions to manufacturing plants
02Plants to distribution centers
03Distribution to regional sales and service
04Between business process execution and ERP master data

Data details matter at every handoff. I connect the functions so things get done right the first time.

Consulting clients
Thermo FisherCleveland DiagnosticsMerck (MSD)Siemens HealthineersDB Schenker (now DSV)
Career
SAPBayer DiagnosticsSiemens Healthineers
What I do

Four specialties, often combined

01

Operational Readiness and Health Checks

Before a launch, scale-up, or investor review: a structured look at where operations will break, and what to fix first.

More on readiness checks
02

S&OP Design and Standup

A working monthly S&OP cycle that sales, finance, and operations actually use, sized for a growing diagnostics company.

More on S&OP
03

Master Data and SAP Quality

Data quality assessments, product phase-in and phase-out, and SAP enhancements grounded in IVD and pharma know-how.

More on master data
04

Operational Diligence for M&A

Carve-outs, legal entity changes, and MAH transfers: operational risk spotted early, and a separation plan that holds.

More on M&A diligence
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Clients and results

Results clients can measure

3,000+

artwork changes implemented on time, without discards

Global pharma post-approval change program: spinoffs, legal entity mergers, and MAH transfers.

853

SKUs transferred to a spinoff, 4 months ahead of schedule

Pharma serialization GTIN transfer, coordinated across 3 European packaging sites.

9

people freed from part-time manual work

IVDR batch-update automation in SAP, rolled out across 7 sites, freed their time for higher-value work.

96

recommendations from a hands-on review of 387 finished goods

IVD master data deep dive that sparked a broader data governance initiative.

58KPIs across 14
functional areas
22findings and recommendations
from the gap analysis
Recent engagement

Operational readiness assessment and S&OP standup

For a diagnostics company preparing to scale: a KPI framework, maturity scorecard, and gap analysis, turned into an 18-month phased implementation roadmap, plus support standing up its S&OP process.

Front cover of Truth on Time: 20 Essential Principles for Operational Excellence, by Alex Bourdon and David Finlay
#1 Amazon New Release in Production & Operations

Truth on Time

20 Essential Principles for Operational Excellence

By Alex Bourdon and David Finlay. The operating principles behind this practice, from “If You Lie to MRP, MRP Will Lie to You” to “Rely on Systems, Not Heroes.” Paperback and Kindle now; audiobook in Q4 2026.

David Finlay
Who you work with

David Finlay

Founder and Principal Advisor

21+ years in IVD operations: 16 at Bayer Diagnostics and Siemens Healthineers, working in Ireland, Germany, and the US, and independent since 2020. When you hire Data Driven Associates, you work with me directly, and sometimes a handpicked team of other associates depending on agreed scope and skill sets.

MBA, Dublin City UniversityCPIMDDLPS&OP CertificateCDMPISO 8000 MDQMAgentic AI Data QualityCAPMDoctoral researcher, Information Quality
More about David

Facing a launch, a carve-out, or an operation that won't settle?

A 30-minute call is usually enough to tell whether I can help.

Book a 30-minute call